Privacy policy

1. Introduction

This privacy policy describes how Kraken Lab (“we”, “our”) collects, uses, and protects your personal data when you use the website https://kraken-lab.fr and related services.

By using our website, you accept the practices described in this policy.

2. Data controller

The controller of personal data is Kraken Lab, publisher of https://kraken-lab.fr.

For any question about your personal data, you can contact us through the contact form available on the website.

3. Data we collect

We may collect the following categories of data:

Data provided via the contact form: name, email address, and message content.

Browsing and audience data: information collected via Google Analytics (pages viewed, visit duration, device type, browser, etc.), in aggregated or pseudonymized form.

Technical and marketing data: cookies and UTM parameters (for example utm_source) used to analyze the origin of your visit.

4. Purposes of processing

Your data is processed for the following purposes: responding to your contact requests; ensuring the operation and security of the website; measuring audience and improving our services; analyzing the effectiveness of our marketing activities.

5. Legal bases

Processing is based on: your consent (where required, notably for certain analytics cookies); our legitimate interest in improving the website and responding to your requests; the performance of pre-contractual or contractual measures when you use our services.

6. Retention period

Messages sent via the contact form are kept for as long as needed to handle your request, then archived or deleted according to our operational needs and legal obligations.

Audience data (Google Analytics) is retained according to the durations configured in the tool, in line with applicable recommendations.

UTM cookies are kept for a limited period (approximately 30 days).

7. Recipients and processors

Your data may be processed by providers acting on our behalf, including: Resend (sending emails from the contact form); Google (Google Analytics for audience measurement).

These providers act only on instruction and under their service terms. We do not sell your personal data.

8. Cookies

The website uses cookies and similar technologies to ensure its operation, measure audience (Google Analytics), and store certain marketing information (UTM parameters).

You can configure your browser to refuse some or all cookies. Refusing certain cookies may limit some website features.

9. Your rights

Under the General Data Protection Regulation (GDPR) and applicable French law, you have the following rights: access, rectification, erasure, restriction, objection, and portability where applicable.

To exercise these rights, contact us via the website contact form. You may also lodge a complaint with the CNIL (https://www.cnil.fr).

10. Contact

For any question about this privacy policy or the processing of your personal data, use the contact form available on https://kraken-lab.fr.

11. Changes

We may update this privacy policy at any time. The last updated date at the top of this page will then be revised. We invite you to review it regularly.